Strategy & Impact
Over 1000 impact stories told. Hundreds of millions of views.
Millions of actions catalysed. Thousands of lives impacted.
Stories have the power to change the world.
When crafted with intention, stories do more than inform. They shift perspectives, move people emotionally and catalyse action. They build communities, drive volunteering, donations and advocacy, and enable systems change for people, wildlife and ecosystems.
Below are powerful examples of that promise in action.
Social & Environmental Impact
Dignity with Flowers — impact short film.
Role: Head of Content, Our Better World.
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The Story:
Each day in India, pesticide-laden temple flowers are discarded into the Ganges river, polluting a vital water source used for drinking and bathing, and harming marine life. Phool (formerly Help Us Green), a social enterprise, intercepts this waste and upcycles the flowers into eco-friendly products, handcrafted by women from Dalit and other marginalised communities, providing them with dignified livelihoods. What began as a response to pollution has become a movement that cleans rivers and empowers people.
The Impact:
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Over 8 million views, amplifying the issue globally.
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1,800 plus new volunteers mobilised.
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15-fold increase in visitors to Phool’s site.
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Sales quadrupled and one product sold every minute at peak.
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Entire inventory sold out within three weeks of the story launch.
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Three major corporate deals secured for FloraFoam, their biodegradable styrofoam alternative.
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18 per cent increase in employment for marginalised women through financial growth.
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Partnership with the Tirupati state government to open a new facility, employing 128 more women and recycling 12 additional tonnes of flowers daily.
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Over 560 partnership conversations to replicate the model across India and Nepal.
“The story allowed us to tell people, ‘This is the true picture.’ The women realised theirs was a story worth telling; people were interested in their stories. They are respected, and their confidence just grew.”
Ankit Agarwal, Co-founder of Phool
Wildlife Conservation Impact
Operation Sumatran Rhino — a National Geographic wildlife and conservation impact documentary.
Role: Director and Wildlife Filmmaker for National Geographic and Communications Manager, BORA.
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The Story:
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Conservationists from the Borneo Rhino Alliance (BORA) are on a critical mission to protect the critically endangered Sumatran Rhino. With less than 100 left in the world, the species is on the brink of extinction. BORA are in a race against time to find all the last remaining rhinos in Sabah, Borneo Malaysia to build a viable breeding and conservation programme before it was too late.​​
The Impact:
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The first award-winning Malaysian National Geographic wildlife film, aired in 120+ countries, driving global awareness.
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Complex conservation science translated into emotionally resonant storytelling, positioning BORA as a credible international conservation voice.
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Social media presence built, 3M+ organic views. 800% surge in social engagement, mobilising a global community to act.
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Raised funds through targeted media, donor campaigns and a flagship event featuring Dr Jane Goodall.
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Recognition as a National Geographic case study, followed by a special on-air call-to-action donation video.
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Increased social presence triggered international veterinary collaboration to deliver life-saving care for the Sumatran rhino.
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Catalysed policy dialogue and stakeholder alignment, leading to the formation of the Sumatran Rhino Rescue, a global conservation alliance.
“Chris has shown enormous dedication to BORA, from initiating and directing the outstanding documentary Operation Sumatran Rhino to building our digital presence and supporting fundraising efforts.”
John Payne, Executive Director of BORA
What these stories reveal
When stories meet strategic intent, and place people at the centre rather than metrics alone, they do more than communicate...
They create momentum.
They inspire communities.
They change systems.
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Survey results after viewing my stories.
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97 per cent increase in awareness.
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82 per cent increase in inspiration & intention to support causes.
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64 per cent of viewers went on to take action.
